Sports fan will soon be taking the subway to AT&T Station in order to see the Flyers, Eagles and Phillies.
SEPTA [Southeastern Pennsylvania Transportation Authority] is poised to sign a five-year agreement that would give AT&T the naming rights to the Pattison Ave. station on the Broad Street Line.
As part of the deal, SEPTA will change every reference to Pattison Station throughout the system and online.
The agreement was announced at a SEPTA Board committee hearing Thursday and will net SEPTA and Titan Outdoor LLC, which has a contract to manage advertising for the authority, more than $5 million. Of that, about two-thirds, or more than $3 million, will go to SEPTA. It’s part of ongoing efforts by SEPTA to raise revenue through non-traditional means.
In 2008 when the idea was entertained in Ottawa, there was a shortage of interest from potential sponsors (although it's unclear how much soliciting was done to attract them). It's difficult to say whether the potential windfall from such an arrangement would offset how annoying it would be to go to 'Rogers Station' instead of 'Bayview Station', or whichever the case may be.
Would anyone object to privatizing station names, or should we embrace any opportunity to raise funds for public transit?